David Hasenbalg Joins THRUUE as Chief Performance Officer

By Daniel Forrester, CEO

It’s with great pleasure that I announce the next phase of THRUUE’s evolution and the arrival of David Hasenbalg, THRUUE’s first Chief Performance Officer and Managing Director.

Since THRUUE’s founding, we have helped leadership teams define and model the espoused values of their organization. But as the truism goes, culture eats strategy for breakfast. Individual and team behaviors can either bring these espoused values to life or rapidly stifle the strategy leaders seek to deploy.

Now, building on our enterprise-wide approach to strategy and our measured and managed approach to culture, THRUUE is pleased to announce complementary services in team-based culture transformation. Through this comprehensive approach, THRUUE is helping leadership teams drive performance one team at a time—starting with the leadership team itself.

Our new Team-Based Culture Consulting offering is designed for the entire C-Suite as well as leaders of key teams across your entire organization. Using world-class tools and systems, we help equip and empower leaders to model values and behaviors that deliver results and create an environment of engagement, long-term commitment, and trust.

Our team-based culture transformation services will be led by David Hasenbalg, a world-class consultant with extensive experience helping organizations create high-performing teams. Before joining THRUUE, David spent his career helping the C-Suite and leaders throughout organizations develop new patterns of behavior, implement practices of responsible collaboration, create high-performing teams, and adopt effective communication to establish dynamic, engaging cultures that dramatically improve the bottom line.

David is a former U.S. Army Captain, and holds an MBA from the University of Connecticut. He also holds a certification for the Organizational Culture Inventory and Organizational Effectiveness Inventory by Human Synergistics, and he is a certified Cultural Transformation (CTT) Consultant and an ACC Accredited Coach from the International Coach Federation.

Of his decision to join THRUUE, David said:

“When you look across the landscape of almost every industry today, you see common themes: a pervasive culture of fear and mistrust, ineffective leaders who often seek results at the expense of people, and employees starving for empowerment, accountability, and the opportunity to be part of a team that does something meaningful. THRUUE brings the right expertise to the right people at the right time to help leaders change this reality for the better.

“From the day THRUUE first came on my radar, I recognized the value the entire team brings to their clients and the deep commitment and dedication they bring to every interaction. Augmenting THRUUE’s already strong offerings in Strategy and Culture with my years of expertise teaching leaders how to build collaborative cultures through high-performing teams will make a combination unrivaled in our industry.”

To learn more about our consulting services and how we can help you build a high-performing team that models the way for your entire culture, please contact

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