About Us

THRUUE IS A CONSULTANCY THAT OPERATES AT THE INTERSECTION OF STRATEGY AND CULTURE.

We believe aligning your people with your big ideas is the key to unlocking innovation. We call this your Innovation Space.

 

this is where we work

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this is Your innovation space

 

Our mission is to help organizations discover and capitalize on their innovation space. This helps our clients remain relevant and grow while ensuring their people thrive.

here’s why we stand out:

  • We work exclusively with C-Suite leaders helping to bring their big ideas to life and establish the values and behaviors that drive high performance.
  • We approach every engagement with a combination of culture, business performance skills, and insights so you’ll never be given a strategy that’s divorced from changing behaviors.
  • We are noted champions of “reflective thinking” and taking the time to “get the big ideas right,” resulting in thoughtful, diverse, and inclusive strategy creation.
  • Our consultants’ combination of culture and business transformation experience means your strategy will be connected to change in people’s behaviors.
  • We specialize in imaginative and well-crafted workshops for all levels of leadership that foster generative dialogue and help your organization move forward and manage fear.
  • We have the tools to quantify what is happening inside your culture (both positive and negative), which helps identify new ways to manage and drive performance.
  • We understand the importance of and are often driven by ethnographic research to ensure new strategies remain connected to your customer/target population needs.
  • We are fun to work with. We come into your organization with positive energy that engages leaders and teams.

THE ETYMOLOGY OF THRUUE

We chose the name THRUUE because we wanted to connect two ideas. First, we help our clients get the big ideas right and ensure they are seen “through” to execution. And second, we believe leaders must remain “true” to their people and purpose in order to drive change and improve performance. And so, by combining “through” and “true,” THRUUE was born.

Want to help your company BreakTHRUUE? ENGAGE US

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