THRUUE POINTS BLOG

The Millennial Perspective on Company Culture

By Jonelle Lesniak, Culture Lead

The American workplace is in the midst of a generational shift: millennials (those born between 1976 and 2001) will make up 50% of the workforce by 2020 and as much as 75% of the workforce by 2025. As this shift progresses, millennials will increasingly influence their company culture with the values they consider important in […]

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Elegy for 9/11

By Daniel Forrester, CEO

Note to readers: The original version of this essay was published several years ago. Each year, I revisit and refresh it with new memories and insights, ensuring it remains a living document that connects me to what we lost and must never forget. I was sitting at my desk in Cambridge, Massachusetts, working on a […]

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Amazon Alexa, AI and the Core Values Built Into the Machines Shaping Our Future

By Daniel Forrester & Aileen Gray

CEO Daniel Forrester and Senior Analyst Aileen Gray were recently published at voicebot.ai about “the relentless move toward automation and artificial intelligence means for the future of corporate culture and leadership.” Check it out here.

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Of Impossible Situations and Architecting Corporate Strategy & Culture

By Daniel Forrester, CEO

A few weeks ago, United Airlines issued its “United Flight 3441 Review and Action Report.” Eleven pages long, it came in direct response to the viral incident of a man dragged from a plane when he refused to give up his seat for a United flight crew member. United’s intention in releasing the report was […]

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Making the Case for Culture Change

By Aileen Gray and Katie Camargo

If changing culture were as simple as following a 5-step “how-to” process, every organization would have the culture it wants. But as every leader knows, it’s not that simple. Changing culture involves changing mindsets and behaviors in pursuit of your vision and strategic goals. That being said, no matter what interventions may need to happen—from […]

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Why You Should be Managing Your Culture

By Aileen Gray and Katie Camargo

Culture is getting more attention these days as a competitive differentiator for employees and customers. Studies show that 97% of values-based organizations demonstrate better performance than competitors.[1] But while 91% of CEOs recognize culture is important, only 15% believe their own organization’s culture is where it should be[2]—all the more reason (realizing business gains) for leaders […]

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How Much is Your Unexamined Culture About to Cost You?

By Amanda Ziesemer & David W. Hasenbalg

Culture Risk #1: The Cost of an Unmanaged Culture The lessons learned from Wells Fargo are now clear to most CEOs: culture risk is real and behaviors that are disconnected from values have a financial impact. For Wells Fargo, this culture risk can now be quantified. More than six months after Wells Fargo was caught […]

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Values drive culture and strategy in times of crisis

By Rhiannon Bell

Johnson & Johnson’s recall of Tylenol Extra Strength is often cited as a beacon of success in business ethics. THRUUE recently discussed additional insights from this famous case with Mark Williams, a leader in the medical diagnostics field who worked at Johnson & Johnson during the crisis and recall decision. Williams shared with us his insights […]

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Culture Risk is Real: Where Wells Fargo went wrong and how you can avoid it

By David Hasenbalg and Rhiannon Bell

In September, regulators fined Wells Fargo $185 million for illegally opening two million “unneeded and unwanted” bank and credit card accounts under customers’ names without their consent. CEO John Stumpf, who has since been forced to step down, claimed this was not a culture problem, blaming instead the 5,300 employees who created (and have been […]

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Obituary: Annual Performance Review “Ranking” Has Died

By Daniel Forrester, CEO

Annual Performance Review (APR) died last Sunday after a decades-long reign over Human Resources. He is perhaps best remembered for the millions of hours he spent categorizing people into meaningless buckets and alienating workers around the world. Nick-named “Ranking” by his very few friends and confidants, APR had been suffering for the last few years […]

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THRUUE @THRUUE
THRUUE Inc.  @THRUUE
Reflections on 9/11 from @dpforrester "...we would measure the rest of our days from the horror of that morning." https://t.co/eVGzHslQ3Z 
THRUUE Inc.  @THRUUE
The machines shaping our future are being programmed with human core values - are they the right ones? #AI #Alexa https://t.co/o0MtrG8FGl 
THRUUE Inc.  @THRUUE
@DPForrester & Sr. Analyst Aileen Gray consider the rise of AI and the #human #values embedded in their code https://t.co/vFLbhfRYcz 

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