THRUUE POINTS BLOG

Of Impossible Situations and Architecting Corporate Strategy & Culture

By Daniel Forrester, CEO

A few weeks ago, United Airlines issued its “United Flight 3441 Review and Action Report.” Eleven pages long, it came in direct response to the viral incident of a man dragged from a plane when he refused to give up his seat for a United flight crew member. United’s intention in releasing the report was […]

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Making the Case for Culture Change

By Aileen Gray and Katie Camargo

If changing culture were as simple as following a 5-step “how-to” process, every organization would have the culture it wants. But as every leader knows, it’s not that simple. Changing culture involves changing mindsets and behaviors in pursuit of your vision and strategic goals. That being said, no matter what interventions may need to happen—from […]

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Why You Should be Managing Your Culture

By Aileen Gray and Katie Camargo

Culture is getting more attention these days as a competitive differentiator for employees and customers. Studies show that 97% of values-based organizations demonstrate better performance than competitors.[1] But while 91% of CEOs recognize culture is important, only 15% believe their own organization’s culture is where it should be[2]—all the more reason (realizing business gains) for leaders […]

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How Much is Your Unexamined Culture About to Cost You?

By Amanda Ziesemer & David W. Hasenbalg

Culture Risk #1: The Cost of an Unmanaged Culture The lessons learned from Wells Fargo are now clear to most CEOs: culture risk is real and behaviors that are disconnected from values have a financial impact. For Wells Fargo, this culture risk can now be quantified. More than six months after Wells Fargo was caught […]

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Values drive culture and strategy in times of crisis

By Rhiannon Bell

Johnson & Johnson’s recall of Tylenol Extra Strength is often cited as a beacon of success in business ethics. THRUUE recently discussed additional insights from this famous case with Mark Williams, a leader in the medical diagnostics field who worked at Johnson & Johnson during the crisis and recall decision. Williams shared with us his insights […]

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How to Become an Effective Team (Part 2)

By David W. Hasenbalg

In an earlier post we showed how critical it is for team leaders to get their teams talking about how they work together as a team to achieve their common purpose. No matter the kind of team you lead (a project team, a department, an executive leadership team, or a board of directors), it is […]

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How to Become an Effective Team

By David W. Hasenbalg

The Question Her face looked panicked and then went blank as I repeated myself: “It’s a wonderful accomplishment to move into this level of management. Now that you’re in charge of an important team, what is the first thing you need to do as the team’s leader?” This was the beginning of my exchange with a […]

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This One Leadership Mistake May Be the Cause of Your Team Dysfunction

By David W. Hasenbalg

CEOs and senior leaders often ask THRUUE to help them deliver on their strategy and vision, and one of the biggest challenges in doing this is understanding what happens AFTER you have your strategy and vision. How do you bring them to life? In short, the answer is nurturing an environment where real teams can […]

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Culture Risk is Real: Where Wells Fargo went wrong and how you can avoid it

By David Hasenbalg and Rhiannon Bell

In September, regulators fined Wells Fargo $185 million for illegally opening two million “unneeded and unwanted” bank and credit card accounts under customers’ names without their consent. CEO John Stumpf, who has since been forced to step down, claimed this was not a culture problem, blaming instead the 5,300 employees who created (and have been […]

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David Hasenbalg Joins THRUUE as Chief Performance Officer

By Daniel Forrester, CEO

It’s with great pleasure that I announce the next phase of THRUUE’s evolution and the arrival of David Hasenbalg, THRUUE’s first Chief Performance Officer and Managing Director. Since THRUUE’s founding, we have helped leadership teams define and model the espoused values of their organization. But as the truism goes, culture eats strategy for breakfast. Individual […]

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tweet with us @THRUUE

THRUUE @THRUUE
THRUUE Inc.  @THRUUE
Before culture change can happen, your org. must first make a case for change! #culturechange #culture #strategy https://t.co/samPEAUUrH 
THRUUE Inc.  @THRUUE
91% of CEOs recognize culture is important, only 15% believe their own organization’s culture is where it should be https://t.co/G66Z0iZtbj 
THRUUE Inc.  @THRUUE
RT @BrandBuiltSolid:In order to manage culture, you need to examine culture. Awesome post from our partner Thruue! https://t.co/UfSxx6L3Fg @THRUUE @DPForrester 

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