THRUUE POINTS BLOG

Amazon Alexa, AI and the Core Values Built Into the Machines Shaping Our Future

By Daniel Forrester & Aileen Gray

CEO Daniel Forrester and Senior Analyst Aileen Gray were recently published at voicebot.ai about “the relentless move toward automation and artificial intelligence means for the future of corporate culture and leadership.” Check it out here.

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Values drive culture and strategy in times of crisis

By Rhiannon Bell

Johnson & Johnson’s recall of Tylenol Extra Strength is often cited as a beacon of success in business ethics. THRUUE recently discussed additional insights from this famous case with Mark Williams, a leader in the medical diagnostics field who worked at Johnson & Johnson during the crisis and recall decision. Williams shared with us his insights […]

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Celebrating the Fourth Year of THRUUE

By Daniel Forrester, CEO

While articles have been written and reliable frameworks created, there is no true blueprint for creating a company, building a brand, or attracting great people to join in a mission. Randomness has as much impact on an organization as does its stated goals or a clearly defined vision. This month marks the 4th anniversary of THRUUE. […]

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14 Years After 9/11, I Remain Hopeful

By Daniel Forrester, CEO

I was sitting at my desk in Cambridge, Massachusetts, working on a proposal with my colleague, John Devanney, when the first news arrived. A young coworker called from lower Manhattan moments after the first plane hit the first tower. She would be late to the office, she told John, as “debris was falling all over the […]

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Slow Summer Reading

By Daniel Forrester, CEO

What the Wright Brothers (and Sister) Teach Us About Innovation and Character Five years ago inside the Library of Congress, I was handed a tiny, black leather-bound diary open to Orville Wright’s thoughts from September 1903. Both he and Wilbur were meticulous documenters as they worked to realize their dream of flight. Holding Orville’s diary prompted […]

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Thoughts on Meaning & Devaluing Reflection

By Daniel Forrester, CEO

Meaning isn’t rapidly manufactured given the single-tasking (not multitasking) capabilities of the human mind. Meaning unveils itself over time. Context is richer as we drive farther away and see more and more detail in the rearview mirror. Not that we shouldn’t make rapid decisions; sometimes we should, as immediacy does have its virtues. However, decisions […]

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How to Build a Values-Based Organization: Check out this interview with our Founder & CEO

By Daniel Forrester, CEO

“Why do you exist, and why should anyone care?” This is a question every company should be asking itself, according to Daniel Forrester, author of “Consider: Harnessing the Power of Reflective Thinking in Your Organization.” The self-described “navigator of organizational and cultural change” believes there’s a shift taking place in the business world today — […]

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tweet with us @THRUUE

THRUUE @THRUUE
THRUUE Inc.  @THRUUE
Reflections on 9/11 from @dpforrester "...we would measure the rest of our days from the horror of that morning." https://t.co/eVGzHslQ3Z 
THRUUE Inc.  @THRUUE
The machines shaping our future are being programmed with human core values - are they the right ones? #AI #Alexa https://t.co/o0MtrG8FGl 
THRUUE Inc.  @THRUUE
@DPForrester & Sr. Analyst Aileen Gray consider the rise of AI and the #human #values embedded in their code https://t.co/vFLbhfRYcz 

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