THRUUE POINTS BLOG

Celebrating Five Years of THRUUE

By Daniel Forrester, CEO

The odds of a small American business surviving five years are only 50%. When I started THRUUE five years ago, I didn’t think about that statistic and the 50/50 chance I had of failure. From my view, the true failure would have been not attempting to build this company in the first place. Now, as […]

Read More

Making the Case for Culture Change

By Aileen Gray and Katie Camargo

If changing culture were as simple as following a 5-step “how-to” process, every organization would have the culture it wants. But as every leader knows, it’s not that simple. Changing culture involves changing mindsets and behaviors in pursuit of your vision and strategic goals. That being said, no matter what interventions may need to happen—from […]

Read More

Why You Should be Managing Your Culture

By Aileen Gray and Katie Camargo

Culture is getting more attention these days as a competitive differentiator for employees and customers. Studies show that 97% of values-based organizations demonstrate better performance than competitors.[1] But while 91% of CEOs recognize culture is important, only 15% believe their own organization’s culture is where it should be[2]—all the more reason (realizing business gains) for leaders […]

Read More

Awaiting 2017 with Deep Gratitude

By Daniel Forrester, CEO

As 2016 ends, a sincere thank you to our clients, partners, and supporters. THRUUE is honored to work with you. Looking forward to the new year, we re-commit to you that we will live out our core values and do all we can to enable your success. To all of the leaders who follow our […]

Read More

Of New Presidents, Echo Chambers, and Psychological Safety

By Daniel Forrester, CEO

It’s been four weeks since the 2016 Presidential election was decided. Donald Trump will become our 45th President in January. I have been thinking deeply about what his Presidency will mean for CEOs around the country as well as the future of strategy and company culture. As you read this issue of THRUUE Points, I […]

Read More

Culture Risk is Real: Where Wells Fargo went wrong and how you can avoid it

By David Hasenbalg and Rhiannon Bell

In September, regulators fined Wells Fargo $185 million for illegally opening two million “unneeded and unwanted” bank and credit card accounts under customers’ names without their consent. CEO John Stumpf, who has since been forced to step down, claimed this was not a culture problem, blaming instead the 5,300 employees who created (and have been […]

Read More

Summer Reading and Chatting Culture with an “Original”

By Daniel Forrester, CEO

This spring, I attended a talk with Wharton professor of psychology and New York Times writer Adam Grant about his new book: Originals: How Non-Conformists Move the World. In an hour-long dialogue with fellow author Daniel Pink, Grant shared dozens of the examples of originality that he sculpted into his best-seller. Listening required deep concentration and my […]

Read More

TALKING THE POWER OF CULTURE WITH THE RANE NETWORK

By Daniel Forrester, CEO

THRUUE believes that culture is a competitive differentiator, and we are not alone. High-performing organizations thoroughly know their cultures and give them sustained, detailed attention from the bottom up and the top down. But while 91% of CEOs believe that culture is important, only 15% believe their own organization’s culture is where it should be—all […]

Read More

A Blueprint for Successful CEO Transition

By Daniel Forrester, CEO

Over the past three years, THRUUE has offered executive briefings to busy C-suite leaders in both for- and not-for-profit sectors. This month, we are pleased to share the publication of our first official THRUUE MEMORANDUM. Similar to a white paper, this memo distills what we have learned from successful (and not-so-successful) CEO transitions. While the […]

Read More

Three Years at the Intersection of Strategy and High-Performing Cultures

By Daniel Forrester, CEO

Three short years ago, I left the comfort of a big consulting firm to chase the dream of building my own company. At that time, I had two clients and an incredible business partner: Colonel David Sutherland. His wisdom and guidance grounded my dream in reality and got me through those long first days and […]

Read More

tweet with us @THRUUE

THRUUE @THRUUE
THRUUE Inc.  @THRUUE
Check out Sr. Analyst Jonelle Lesniak on "Work and Life with @StewFriedman" She talks #culture #reflection & #THRUUE https://t.co/YFNWTGUnqu 
THRUUE Inc.  @THRUUE
Check Sr. Analyst Jonelle Lesniak on "Work and Life with @StewFriedman" She talks #culture #reflection & #THRUUE https://t.co/B83sFXYa56 
THRUUE Inc.  @THRUUE
THRUUE Sr. Analyst Jonelle Lesniak on "Work and Life with @StewFriedman" She talks #culture #reflection & #THRUUE https://t.co/yfobQ6PZoV 
THRUUE Inc.  @THRUUE
Check out Sr. Analyst Jonelle Lesniak on "Work and Life with @StewFriedman" She talks #culture #reflection & #THRUUE https://t.co/YFNWTGUnqu 
THRUUE Inc.  @THRUUE
Way to go, Jonelle! Your reflection is unparalleled and we are lucky to have you on the #THRUUE team! #culture https://t.co/8YlcVrVWKX 

Want to help your company BreakTHRUUE? ENGAGE US

Sign Up For Our Newsletter