THRUUE POINTS BLOG

Making the Case for Culture Change

By Aileen Gray and Katie Camargo

If changing culture were as simple as following a 5-step “how-to” process, every organization would have the culture it wants. But as every leader knows, it’s not that simple. Changing culture involves changing mindsets and behaviors in pursuit of your vision and strategic goals. That being said, no matter what interventions may need to happen—from […]

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Values drive culture and strategy in times of crisis

By Rhiannon Bell

Johnson & Johnson’s recall of Tylenol Extra Strength is often cited as a beacon of success in business ethics. THRUUE recently discussed additional insights from this famous case with Mark Williams, a leader in the medical diagnostics field who worked at Johnson & Johnson during the crisis and recall decision. Williams shared with us his insights […]

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Celebrating the Fourth Year of THRUUE

By Daniel Forrester, CEO

While articles have been written and reliable frameworks created, there is no true blueprint for creating a company, building a brand, or attracting great people to join in a mission. Randomness has as much impact on an organization as does its stated goals or a clearly defined vision. This month marks the 4th anniversary of THRUUE. […]

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A Blueprint for Successful CEO Transition

By Daniel Forrester, CEO

Over the past three years, THRUUE has offered executive briefings to busy C-suite leaders in both for- and not-for-profit sectors. This month, we are pleased to share the publication of our first official THRUUE MEMORANDUM. Similar to a white paper, this memo distills what we have learned from successful (and not-so-successful) CEO transitions. While the […]

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Culture and Strategy: The Bike Ride

By Daniel Forrester, CEO

We are big fans of HBR and are delighted that the cover story this month features the headline “You can’t fix culture.” Examining several mergers as examples, the article argues that culture comes along after leaders get their big ideas right and strategies come to life. The article’s introduction explains, “in every case, when the […]

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Strategy & Culture: It takes both to win

By Daniel Forrester, CEO

The interrelationship between strategy (“the choices leaders make to win”) and culture (“the way things are done around here”) can either create value or undermine success for an organization. This interrelationship demands sustained leadership and board level attention, which it too rarely receives before a problem surfaces. Take Volkswagen— the most recent example of a […]

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Three Years at the Intersection of Strategy and High-Performing Cultures

By Daniel Forrester, CEO

Three short years ago, I left the comfort of a big consulting firm to chase the dream of building my own company. At that time, I had two clients and an incredible business partner: Colonel David Sutherland. His wisdom and guidance grounded my dream in reality and got me through those long first days and […]

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‘Tis the Season for Recognition

By Daniel Forrester, CEO

In the midst of the holiday season, I am filled with deep gratitude for the work we have delivered to our clients this year. THRUUE is truly blessed to work with so many organizations dedicated to driving social impact at scale. When I think about the role gratitude plays in a company culture, my mind […]

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Failing Fast and Learning to Harness Highly Decentralized Courage

By Daniel Forrester, CEO

The fall is well upon us. As it speeds along, I’ve been thinking about an innovation strategy that many purpose-driven organizations embrace and my team often promotes: “failing fast” to learn even faster. Innovation requires you to be fearless about trying bold ideas, promoting and questioning orthodoxy, and openly acknowledging the risks inherent in massive “big […]

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The Power of Intention

By Daniel Forrester, CEO

This month I was thrilled to be the opening keynote speaker for the 2014 BoardSource Leadership Forum held in Washington, D.C. In a packed house of nearly 900 leaders from purpose-driven organizations, BoardSource CEO Anne Wallestad took the stage before me to share her thoughts on “intention” and its place in and out of the […]

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THRUUE @THRUUE
THRUUE Inc.  @THRUUE
Reflections on 9/11 from @dpforrester "...we would measure the rest of our days from the horror of that morning." https://t.co/eVGzHslQ3Z 
THRUUE Inc.  @THRUUE
The machines shaping our future are being programmed with human core values - are they the right ones? #AI #Alexa https://t.co/o0MtrG8FGl 
THRUUE Inc.  @THRUUE
@DPForrester & Sr. Analyst Aileen Gray consider the rise of AI and the #human #values embedded in their code https://t.co/vFLbhfRYcz 

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