THRUUE POINTS BLOG

Top Brands Are Built on Purpose and Values, Not Product

By Daniel Forrester, CEO

A recent study by Millward Brown of growth brands of the past decade has discovered that the top brands are built on purpose and values, not the product or service they sell. Brands that seek to inspire and engage consumers, regardless of geography and industry, grew 10 times faster than their competition from 2001-2011. This […]

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