Culture + Strategy

THRUUE helps leaders align culture with strategy so that organizations—and ALL the people in them—can grow and thrive.

What We Provide

Culture and Strategic Planning

Aligning organizational culture to engage stakeholders and promote growth.

Culture and Strategy Activation

Helping leaders activate cultures and strategies that drive business outcomes.

Leadership and Performance Alignment

Giving leaders the tools to advance communication and workplace behavior.

Culture Measurement

Helping leaders fully leverage culture data to drive business performance.


54% of executives say they walk away from a potential M&A target that is culturally misaligned. (NBER)


92% of CEOs and CFOs believe improving their firm’s corporate culture would improve the value of the company.


76% of consumers say they will discontinue their relationship with companies that treat the environment, employees, or the community in which they operate poorly. (PwC 2021)

Large Healthcare Organization

A large healthcare organization desired to increase their rate of revenue growth and diversify their traditional revenue sources. THRUUE developed a growth plan, bringing focus and discipline to prioritize and progress required activities such as transforming leadership, governance, and committee structures.

Who We Serve

Associations and Social Sector

Helping declare a vision and strategy, while also providing proven tools and guidance to effectively operationalize the plan for growth.

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Serving health providers and provider-focused organizations with leaders ready to grow and build a thriving culture.

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Mergers & Acquisitions

Increasing the likelihood of achieving projected outcomes by anticipating and/or alleviating the culture clash that frequently occurs in post M&A integration.

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THRUUE provides a variety of ways to stay up-to-date with our perspective through our blog, podcast, and social media avenues. Learn how we are closing the gaps between business visions and the culture of organizations.

Join Our Team

Be a part of transforming organizations through creative, people-centered ideas. Find your new career today.

Stay In Touch


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THRUUE offers culture-based insights to a variety of markets, aligning business goals with human centered solutions.

Contact Us

Washington DC Office
1200 G Street NW, Suite 800
Washington DC 20005