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Culture + Strategy

THRUUE helps leaders align culture with strategy so that organizations—and ALL the people in them—can grow and thrive.

What We Provide

Culture and Strategic Planning

Aligning organizational culture to engage stakeholders and promote growth.

Culture and Strategy Activation

Helping leaders activate cultures and strategies that drive business outcomes.

Leadership and Performance Alignment

Giving leaders the tools to advance communication and workplace behavior.

Culture Measurement

Helping leaders fully leverage culture data to drive business performance.


54% of executives say they walk away from a potential M&A target that is culturally misaligned.†


92% of CEOs and CFOs believe improving their firm’s corporate culture would improve the value of the company.†


76% of consumers say they will discontinue their relationship with companies that treat the environment, employees, or the community in which they operate poorly.‡


  Graham, Harvey, Popadak, and Rajopal. Corporate Culture: Evidence from the Field. National Bureau of Economic Research (NEBR) Working Paper Series, March 2017.
 ‡ PwC 2021 Consumer Intelligence Series Survey on Environmental, Social, and Governance (ESG).

Culture Performance Matrix

Shift your culture in targeted, data-driven ways, to achieve your business performance (KPIs) more easily, quickly, and effectively—and help your employees thrive in the process.

Featured Project

Large Healthcare Organization

A large healthcare organization desired to increase their rate of revenue growth and diversify their traditional revenue sources. THRUUE developed a growth plan, bringing focus and discipline to prioritize and progress required activities such as transforming leadership, governance, and committee structures.

Who We Serve

Associations and Social Sector

Helping organizations declare a vision and set strategy, while providing guidance and tools to operationalize and deliver purpose-driven performance and growth.

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Serving health providers and provider-focused organizations with leaders ready to grow and build a thriving culture.

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Mergers & Acquisitions

Increasing the likelihood of achieving projected outcomes by anticipating and/or alleviating the culture clash that frequently occurs in post M&A integration.

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THRUUE provides a variety of ways to stay up to date with our perspective through our blog, podcast, and social media avenues. Learn how we are closing the gaps between the business visions and the culture of organizations.