We have big news! We’ve joined forces with TiER1 Performance.

Culture + Strategy
THRUUE helps leaders align culture with strategy so that organizations—and ALL the people in them—can grow and thrive.
What We Provide
Culture and Strategic Planning
Culture and Strategy Activation
Leadership and Performance Alignment
Culture Measurement
%
54% of executives say they walk away from a potential M&A target that is culturally misaligned.†
%
92% of CEOs and CFOs believe improving their firm’s corporate culture would improve the value of the company.†
%
76% of consumers say they will discontinue their relationship with companies that treat the environment, employees, or the community in which they operate poorly.‡
Sources:
† Graham, Harvey, Popadak, and Rajopal. Corporate Culture: Evidence from the Field. National Bureau of Economic Research (NEBR) Working Paper Series, March 2017.
‡ PwC 2021 Consumer Intelligence Series Survey on Environmental, Social, and Governance (ESG).
Culture Performance Matrix
Shift your culture in targeted, data-driven ways, to achieve your business performance (KPIs) more easily, quickly, and effectively—and help your employees thrive in the process.
Featured Project
Large Healthcare Organization
A large healthcare organization desired to increase their rate of revenue growth and diversify their traditional revenue sources. THRUUE developed a growth plan, bringing focus and discipline to prioritize and progress required activities such as transforming leadership, governance, and committee structures.

Who We Serve

Associations and Social Sector
Helping organizations declare a vision and set strategy, while providing guidance and tools to operationalize and deliver purpose-driven performance and growth.
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Health
Serving health providers and provider-focused organizations with leaders ready to grow and build a thriving culture.
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Mergers & Acquisitions
Increasing the likelihood of achieving projected outcomes by anticipating and/or alleviating the culture clash that frequently occurs in post M&A integration.
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