COVID-19 is causing markets to drop, infusing fear amongst the populace, and shutting down important convening moments across the country. We believe every organization’s culture and strategy will be tested by this pandemic.
THRUUE’S POINT OF VIEW
Expert opinion and thought leadership on the most challenging issues facing organizational culture today.
Accomplished Private Equity and Merger and Acquisitions Executive Joins THRUUE’s Growth Advisory Board
Feb 21, 2020
Accomplished Private Equity and Merger and Acquisitions Executive Joins THRUUE’s Growth Advisory BoardBy Daniel ForresterIn January THRUUE announced our intention to onboard a select group of strategic advisors to help us further scale and grow. We are pleased to...
A New Year Equals New and Expanded Roles for THRUUE’s Leadership
Jan 8, 2020
Our clients and partners continually hear from us that effective leaders execute a critically important function: placing people in roles in which they can thrive and achieve great things.
Five Pitfalls To Avoid When Choosing Your Organization’s Core Values
May 25, 2019
Every week we see another company recovering from a major disruption to its business: #MeToo events, Cyberattacks, horrible customer service, privacy violations, and fraud.
How to Run a Company Retreat That Won’t Crash and Burn
Mar 30, 2019
Welcome to the annual company retreat — which you had hoped would refresh your company’s strategy and renew the team’s esprit de corps.
Reflecting on 2018: 6 Inspiring Ideas from Culture Gap
Feb 1, 2019
In THRUUE’s experience, an organization’s culture and strategy are inexorably linked. Often, when an organization fails to reach the business outcomes or impact it seeks, a gap between the organization’s strategy and culture is the reason.
Katie Camargo promoted to Vice President and Lead for THRUUE’s Healthcare and Aging Practice
Jan 10, 2019
Congratulations and cheers to you, Katie. Where you lead, we will follow.
Three Ideas for CEOs Communicating Strategy
Sep 20, 2018
Communication is the first step to shifting what employees think about the organization and how they behave in it.
A 9/11 Elegy
Sep 11, 2018
“Where were you on 9/11?” I hear this question half a dozen times each year. Once asked, it changes the mood of the conversation, bringing back memories and pain that, while lessened with the passage of 17 years, are no less powerful.
An Interview with Kami Bond, Senior Vice President for People at Uptake
Sep 5, 2018
THRUUE sat down with Kami Bond to talk about closing the gap between strategy and culture. Kami is the Senior Vice President for People at Uptake, a Chicago-based predictive analytics company valued at over $2 billion and considered one of Forbes’ hottest startups in America.
Dismantling the Echo Chamber: The Power of New Voices in Shaping Strategy
Aug 10, 2018
CEOs who allow themselves to exist in echo chambers will not be able to keep pace with those who have the pulse on disruption and societal shifts.
Peggy Alfonso Joins THRUUE
Jun 26, 2018
We are pleased to announce that Ms. Peggy Alfonso, an accomplished strategy consultant and proven business leader, has joined THRUUE as Vice President.

THRUUE offers culture-based insights to a variety of markets, aligning business goals with human centered solutions.
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