THRUUE POINTS BLOG

Why Leaders Must Create Space for Dialogue to Strengthen Culture

By Daniel Forrester & Eliza McDevitt

Technology’s rapid advancement is making our world simpler, safer, and more efficient. Business costs decrease as complex human processes are replaced by automation. But while machines and applications improve our lives they also eliminate opportunities for human-to-human connection. Connection in the form of conversation is needed to establish the shared norms and beliefs of a […]

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The Millennial Perspective on Company Culture

By Jonelle Lesniak, Culture Lead

The American workplace is in the midst of a generational shift: millennials (those born between 1976 and 2001) will make up 50% of the workforce by 2020 and as much as 75% of the workforce by 2025. As this shift progresses, millennials will increasingly influence their company culture with the values they consider important in […]

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Amazon Alexa, AI and the Core Values Built Into the Machines Shaping Our Future

By Daniel Forrester & Aileen Gray

CEO Daniel Forrester and Senior Analyst Aileen Gray were recently published at voicebot.ai about “the relentless move toward automation and artificial intelligence means for the future of corporate culture and leadership.” Check it out here.

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Celebrating Five Years of THRUUE

By Daniel Forrester, CEO

The odds of a small American business surviving five years are only 50%. When I started THRUUE five years ago, I didn’t think about that statistic and the 50/50 chance I had of failure. From my view, the true failure would have been not attempting to build this company in the first place. Now, as […]

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Making the Case for Culture Change

By Aileen Gray and Katie Camargo

If changing culture were as simple as following a 5-step “how-to” process, every organization would have the culture it wants. But as every leader knows, it’s not that simple. Changing culture involves changing mindsets and behaviors in pursuit of your vision and strategic goals. That being said, no matter what interventions may need to happen—from […]

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Why You Should be Managing Your Culture

By Aileen Gray and Katie Camargo

Culture is getting more attention these days as a competitive differentiator for employees and customers. Studies show that 97% of values-based organizations demonstrate better performance than competitors.[1] But while 91% of CEOs recognize culture is important, only 15% believe their own organization’s culture is where it should be[2]—all the more reason (realizing business gains) for leaders […]

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Awaiting 2017 with Deep Gratitude

By Daniel Forrester, CEO

As 2016 ends, a sincere thank you to our clients, partners, and supporters. THRUUE is honored to work with you. Looking forward to the new year, we re-commit to you that we will live out our core values and do all we can to enable your success. To all of the leaders who follow our […]

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Of New Presidents, Echo Chambers, and Psychological Safety

By Daniel Forrester, CEO

It’s been four weeks since the 2016 Presidential election was decided. Donald Trump will become our 45th President in January. I have been thinking deeply about what his Presidency will mean for CEOs around the country as well as the future of strategy and company culture. As you read this issue of THRUUE Points, I […]

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Culture Risk is Real: Where Wells Fargo went wrong and how you can avoid it

By David Hasenbalg and Rhiannon Bell

In September, regulators fined Wells Fargo $185 million for illegally opening two million “unneeded and unwanted” bank and credit card accounts under customers’ names without their consent. CEO John Stumpf, who has since been forced to step down, claimed this was not a culture problem, blaming instead the 5,300 employees who created (and have been […]

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Summer Reading and Chatting Culture with an “Original”

By Daniel Forrester, CEO

This spring, I attended a talk with Wharton professor of psychology and New York Times writer Adam Grant about his new book: Originals: How Non-Conformists Move the World. In an hour-long dialogue with fellow author Daniel Pink, Grant shared dozens of the examples of originality that he sculpted into his best-seller. Listening required deep concentration and my […]

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tweet with us @THRUUE

THRUUE @THRUUE
THRUUE Inc.  @THRUUE
#Culture requires conversations to flourish. New piece from @THRUUE https://t.co/FcvRvKMwic 
THRUUE Inc.  @THRUUE
Boards are on the hook for leading conversations about culture and, ultimately, holding leadership accountable. https://t.co/WVCYkgxf66 
THRUUE Inc.  @THRUUE
We applaud the #NHL in the development of their "Declaration of Principles" - #values drive incredible #behavior https://t.co/w1ZDVXmurM 
THRUUE Inc.  @THRUUE
Reflections on 9/11 from @dpforrester "...we would measure the rest of our days from the horror of that morning." https://t.co/eVGzHslQ3Z 

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