
News
THRUUE is always providing insights into our thought process as an organization, offering think pieces, social commentary, and our methodologies for improving organizational culture.

Managing a CEO’s Scarcest Resource—Time
by wnichols | Mar 30, 2022
Coca-Cola CEO Muhtar Kent, chairman of the U.S.-China Business Council, wanted to make a good impression on Chinese President Hu Jintao…
Why Culture and People Will Always Trump Tech: Interview with Quantified Ventures
by wnichols | Mar 30, 2022
Daniel Forrester is the CEO of THRUUE, a consulting firm that helps leaders and organizations close the gap between strategy and culture.
How to Run a Company Retreat That Won’t Crash and Burn
by wnichols | Mar 30, 2022
Welcome to the annual company retreat — which you had hoped would refresh your company’s strategy and renew the team’s esprit de corps.
How Instant Feedback During an Interview Can Change a Career
by wnichols | Mar 30, 2022
Many job seekers ask for feedback after an interview, but how would you react if you get blunt advice during it? Work it to your advantage.
The Core Values Built Into the Machines Shaping Our Future
by wnichols | Mar 30, 2022
In 1950, Alan Turing posed a question that put the field of computer science on a new trajectory: can machines think?
Culture Really Does Eat Strategy for Breakfast
by wnichols | Mar 30, 2022
Time and time again, I have had the opportunity to observe how organizations operate, viewing firsthand high-performing cultures where extraordinary things are accomplished on a daily basis.
Culture, Strategy, and Harvard Business Review
by wnichols | Mar 30, 2022
This past April, Harvard Business Review published “Culture is Not the Culprit” as its cover story.
Strategy & Culture Defined: “THRUUE Point of View” Video Series Launches
by wnichols | Mar 30, 2022
THRUUE is pleased to share our first in a series of Point of View (POV) videos.
ASAE Selects THRUUE Inc. as Strategic Planning Consultant
by wnichols | Mar 30, 2022
With the full participation of the ASAE and ASAE Research Foundation Board of Directors, ASAE launched a strategic planning process on March 20.
Inc. features THRUUE study on Corporate Culture After COVID-19
by wnichols | Mar 30, 2022
A survey of global leaders shows paths for the future of work and the necessity to re-negotiate the social contract between employers and employees.
THRUUE in Top 50 Fastest-Growing Companies
by wnichols | Mar 30, 2022
THRUUE recognized by NJ Biz as one of the top 50 fastest-growing companies.
New Advisor joins THRUUE’s Board of Advisors
by wnichols | Mar 30, 2022
Join us in welcoming Patricia Blake, CEO of Heart Rhythm Society, to THRUUE’s Board of Advisors.

THRUUE offers culture-based insights to a variety of markets, aligning business goals with human-centered solutions.
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Washington DC 20005