THRUUE’s Point of View
Expert opinion and thought leadership on the most challenging issues facing organizational culture today.
Finding the Hidden Potential in Workplace Eating
Sep 15, 2021
Food is important in any situation, including the workplace. The intimate act of coworkers eating together (or not) can tell us a lot about workplace culture. Studies have shown that in situations where people eat and commune together, there is often also a positive workplace culture.
Culture, Strategy, and Harvard Business Review
Mar 30, 2021
This past April, Harvard Business Review published “Culture is Not the Culprit” as its cover story.
We hope that America can find the collective heart, wisdom, and leadership to confront racism and inequality everywhere
Jun 5, 2020
We hope you will join us in listening, engaging in constructive dialogue, advocating for reform, and acting to make a positive difference, wherever you can.
Can you use the Covid crisis to become a “Learning Organization”?
Apr 8, 2020
If you are considering creating a culture of learning in your team or organization, COVID-19 presents an opportunity to institute new norms and behaviors previously thought impossible. Here are some ideas for organizations trying to help teams learn better and faster.
Resetting Strategy and Culture As a Result of the Coronavirus Outbreak
Mar 13, 2020
COVID-19 is causing markets to drop, infusing fear amongst the populace, and shutting down important convening moments across the country. We believe every organization’s culture and strategy will be tested by this pandemic.
A New Year Equals New and Expanded Roles for THRUUE’s Leadership
Jan 8, 2020
Our clients and partners continually hear from us that effective leaders execute a critically important function: placing people in roles in which they can thrive and achieve great things.
Five Pitfalls To Avoid When Choosing Your Organization’s Core Values
May 25, 2019
Every week we see another company recovering from a major disruption to its business: #MeToo events, Cyberattacks, horrible customer service, privacy violations, and fraud.
How to Run a Company Retreat That Won’t Crash and Burn
Mar 30, 2019
Welcome to the annual company retreat — which you had hoped would refresh your company’s strategy and renew the team’s esprit de corps.
Reflecting on 2018: 6 Inspiring Ideas from Culture Gap
Feb 1, 2019
In THRUUE’s experience, an organization’s culture and strategy are inexorably linked. Often, when an organization fails to reach the business outcomes or impact it seeks, a gap between the organization’s strategy and culture is the reason.
Three Ideas for CEOs Communicating Strategy
Sep 20, 2018
Communication is the first step to shifting what employees think about the organization and how they behave in it.
An Interview with Kami Bond, Senior Vice President for People at Uptake
Sep 5, 2018
THRUUE sat down with Kami Bond to talk about closing the gap between strategy and culture. Kami is the Senior Vice President for People at Uptake, a Chicago-based predictive analytics company valued at over $2 billion and considered one of Forbes’ hottest startups in America.
Dismantling the Echo Chamber: The Power of New Voices in Shaping Strategy
Aug 10, 2018
CEOs who allow themselves to exist in echo chambers will not be able to keep pace with those who have the pulse on disruption and societal shifts.

THRUUE offers culture-based insights to a variety of markets, aligning business goals with human centered solutions.
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Washington DC Office
1200 G Street NW, Suite 800
Washington DC 20005