The THRUUE Crew includes some of the most sought-after culture and strategy experts in business. Our seasoned consultants have worked with some of the most well-known CEOs, COOs, business leaders, and organizations in the world.
We are passionate about offering our clients the most innovative approaches. That said, our Crew comes armed with an arsenal of certifications and training that set us apart. These include: Cultural Transformation Tools (CTT) Consultant Certification, Appreciative Inquiry, The Art of The Interview, Improv (“yes, and…” dialogue), and Recognition training.
Daniel, Founder and CEO of THRUUE Inc., is an author, speaker, and strategist with more than twenty years of top-level management consulting experience. He has helped dozens of for-profit and not-for-profit organizations reimagine their mission and redesign their company culture to become greater than the sum of their parts. He knows how to ask “what’s missing” and is an expert at helping executives slow down to think, reflect, and get the big ideas right so that clear goals are named and achieved. Daniel has a unique ability to create data-rich and highly productive, generative dialogues that lead to profound realizations. His honesty and trustworthiness are unmatched. He presents clients with the unvarnished truth of their organization in an appropriate and valuable manner, helping clients navigate the necessary process of organizational and cultural change.
Daniel earned his BA in English from The Catholic University of America and his MBA in Strategy and Marketing from the University of Rochester. Working as a top-level management consultant after earning his degrees, Daniel quickly recognized that successful business tactics are often undermined by weak company cultures. In 2012, Daniel founded THRUUE to help clients link clear-minded strategies with high-performing cultures.
Today, THRUUE’s core values directly reflect the ideas of Daniel’s book, Consider: Harnessing the Power of Reflective Thinking in Your Organization (Palgrave Macmillan 2011), which is informed by decades of reflective thinking and strategy consulting with organizations. Consider has been celebrated as a top nonfiction title and a must-read for business leaders and employees alike. His powerful writing reflects his ability to distill the essence of a problem and offer solutions that will work for the long term.
Remaining dedicated to helping leaders and entrepreneurs, Daniel is a contributing writer for Monster.com, FastCompany.com, BusinessWeek.com, WashingtonPost.com and Entrepreneur.com. He has spoken for the Make-A-Wish Foundation and is the 2014 Opening Plenary Speaker for the Board Source Conference in Washington, D.C. Additionally, he is the Chief Strategist for Dixon Center and serves on the Board of Visitors and Governors of Washington College.His past and present clients include the Library of Congress, AARP Foundation, Washington National Cathedral, the American Society of Clinical Oncology, Meals on Wheels Association of American, and Easter Seals and the United States Marine Corps, among others.
Jame Cofran, Managing Director, has more than thirty years of experience in helping companies achieve their potential to perform and grow. Prior to joining THRUUE, Cofran was the chief marketing officer and senior vice president of Global Business Development at CGI, a global management and IT services firm headquartered in Montreal, Canada. In that role, he helped CGI grow from $4 billion in annual revenues, primarily from North America, to $11 billion in annual revenues from more than forty countries worldwide.
Cofran’s previous roles include founder and chief executive officer (CEO) of InsideOut Technologies, a SaaS company that enables faster, more efficient online lending. As CEO, he led all aspects of the business from strategy and marketing through delivery. Prior to and after that, he held management and consulting positions at American Management Systems, Inc.
In a career that has mainly focused on business development and management, Cofran has developed core competencies in market analysis and segmentation, strategy development, client development, innovation, and leadership. He has a remarkable track record of inventing novel approaches to improve business performance and holds two patents for business process automation solutions. Throughout his career, Cofran has enjoyed building teams with a strong sense of purpose that are able to consistently achieve high levels of performance.
Cofran enjoys the outdoors and is an avid boater and backpacker. He coaches a senior women’s basketball team at regional and national competitions and divides his time between Arlington, Virginia, and his farm in southern Maryland.
Jen brings experience in client services, with a focus in analyses, strategy, and implementation. She is passionate about thinking critically about challenges and thinking expansively about their solutions, as well as helping organizations reach their full potential. Jen has worked with a variety of government, commercial, non-profit, and healthcare organizations such as US Citizenship and Immigration Services, Capitol Visitor Center, Washington National Cathedral, Young Professionals in Foreign Policy, World Economic Forum, Samsung Engineering, and Discovery Health. Jen graduated from the University of Oxford with her MBA, and from Earlham College with a BA in International Relations. Jen is certified as both an AgilePM and a Cultural Transformation Tools (CTT) consultant.
Katie brings experience in client services, with a focus in strategic planning and organizational change management. Katie is passionate about managing teams to accomplish creative and innovative outcomes, as well as helping organizations reach their full potential. She has worked with a variety of healthcare focused government and nonprofit organizations such as the National Institutes of Health, Centers for Disease Control and Prevention, and Health Resources and Services Administration. Katie graduated from Duke University with a BA in Psychology and Political Science and is a certified Project Management Professional. She is also a Certified Cultural Transformation Tools (CTT) consultant.
Jennifer brings experience in strategy consulting services and managing client relationships. She focuses on change management, team development, strategy execution, and program implementation. Jennifer is passionate about providing effective processes to clients as she partners with them to solve their biggest challenges. She has worked with a blend of nonprofit, government, and commercial clients. Jennifer holds a Masters of Science in Organization Development from American University and a BA in Sociology and Spanish from the University of Kansas.
After graduating from Boston University with a BA in economics and minor in biology, Evan began his career in hospital administration. He quickly discovered a passion for accounting and decided to leave the healthcare industry to work as an accounting consultant under the direction of a CPA while pursuing his MBA at the NYU Stern School of Business. Evan is dedicated to efficiently supporting the financial organization of THRUUE’s executive team.
Emily brings to THRUUE her experience staffing for some of Washington, DC’s premier non-profits, associations and government clients. Emily has spent her career working primarily in HR, Recruiting and Business Development and she is passionate about finding the best talent to join THRUUE’s growing team. Emily is a Washington, DC native and a graduate of Saint Michael’s College. In addition to her day job at THRUUE, Emily is currently also the Head Coach of the University of Maryland’s Women’s Ice Hockey Team.
Ian brings experience in strategy consulting, program management, and change management. He has over eight years of international management consulting experience advising commercial, public, and non-profit clients. Ian holds an M.B.A. from Cornell University, a M.S. in Finance from Loyola University Maryland, and a B.B.A. in International Business from Schiller International University in Heidelberg, Germany. Additionally, Ian is a Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and Change Management Advanced Practitioner (CMAP) from Georgetown University.
Becca joined THRUUE after earning her degree in Interpersonal and Organizational Communication from the University of North Carolina at Chapel Hill. At UNC, she served as Chair of the Carolina Union Activities Board and organized more than 40 events for groups ranging from ten to three thousand students. To her work with THRUUE, Becca brings a passion for fostering collaborative work environments and finding unique solutions for complex problems.
Aileen began her professional career with THRUUE after receiving her undergraduate degree, and has since grown from copyeditor to content strategist to strategy analyst. Passionate about problem solving and storytelling, Aileen works closely with clients to develop strategies that align to their mission, vision, and organizational culture. Her previous clients include Rebuilding Together, Meals on Wheels Association of America, and AARP.
In addition to helping clients reimagine their businesses, Aileen is a master of words and insights, serving as Editor-in-Chief of THRUUE Points Newsletter. Her skills in writing, editing, and critical thinking have been integral to the success of THRUUE and the clients she works with. Aileen holds a BA in English from Washington College and is a certified Culture Transformation (CTT) Consultant.
Amanda joined THRUUE after a year-long fellowship with the Trinity Fellows Academy. Previously she worked for Google, providing small and medium businesses with technical and strategic support for their online advertising. Her experience on this team cultivated a passion for the integration of company culture, individual and team development, and business strategy. Amanda holds a BA in Economics and Public Policy from the University of North Carolina at Chapel Hill.
Jonelle brings experience in project management and analysis to THRUUE, along with background in a variety of industries including public policy, nonprofits, and hospitality. She aims to work with all types of organizations to enable conversations that lead to meaningful change. Her interests in organizational culture, change management, and leadership development led her to THRUUE. Jonelle holds a BS in Economics from The Wharton School at the University of Pennsylvania.
Eunice brings strategy consulting experience with projects spanning growth strategy, financial modeling, operating model development, change enablement, and organizational transformation. She has worked with a variety of leading companies in the industries of healthcare, retail, hospitality and non-profit, and in multiple countries across Latin America. Eunice graduated from Cornell University with a BS in Biological Engineering.
Max comes to THRUUE with over four years of consulting experience driving organizational change and supporting the sensitive operations of clients within the U.S. national security and foreign policy communities. In previous engagements Max has assisted clients with overall strategy, business process improvement, change management, and technology redesign and implementation. One of his biggest professional interests is exploring new management philosophies, team structures, and decision making frameworks that democratize workplaces and disrupt the all too common bureaucratic and hierarchical approach to decision-making that many organizations are finding are inhibiting their ability to change and succeed. In addition to his work in the public sector, Max has a background in international relations having graduated from the University of British Columbia in Vancouver, BC Canada with a Honors B.A. in Asian Studies and a Minor in History. Outside of THRUUE, Max enjoys playing and coaching ice hockey, and practicing yoga.
Eliza is an experienced consultant with excellent communications skills and high quality delivery. She has worked within large and small consultancies and co-founded a Women-Owned Small Business providing communications and management consulting services. Eliza enjoys working with teams and helping clients articulate a clear vision. She graduated cum laude from The College of William & Mary Mason School of Business and is a certified Project Management Professional (PMP).
Chris joins THRUUE after completing his MBA degree during which he interned for Apple where he was responsible for analyzing new opportunities, conducting pilots for potential new products and examining inventory for efficiencies as part of the Refurbishment Planning and Operations team within Applecare. Previously, Chris worked at Booz Allen Hamilton where he was responsible for managing subcontractors across both private and government clients within the defense, international development, and foreign government sectors. Chris began his career with International Relief and Development, a non-profit, where he was responsible for business development, frequently working with the UN, World Bank, and various US and Foreign government agencies. Outside of the office, Chris enjoys hiking, brewing his own beer, and any chance to get in a round of golf. Chris earned his MBA from The Smeal College of Business at The Pennsylvania State University and a BA in both Political Science and History from Bethany College.
Rhiannon joined THRUUE after graduating from the University of Richmond with degrees in PPEL (Philosophy, Politics, Economics & Law) and Journalism. She brings to THRUUE her experience in multi-perspective problem solving and writing along with her passion for Social Impact. Leaving no stone unturned, Rhiannon is motivated to put her problem solving skills to use by helping clients create winning strategies.
At the University of Richmond, Rhiannon worked as a writer for the campus newspaper and as a writing consultant for the Student Writing Center. She realized her passion for positive social impact while working for a home repair organization in Appalachia and as an intern with a women’s advocacy group in Hyderabad, India.
Corbin joined THRUUE after receiving his undergraduate degree in Economics from Wheaton College in Wheaton, IL. He brings a passion for helping organizations discover and articulate their core competencies in relevant and innovative ways. His interest in being a part of a consultancy that excels in developing leaders to foster a culture that effectively executes their mission and vision ultimately led him to THRUUE. He is excited to join a team that is committed to journeying with their clients to achieve distinguished outcomes.
Kristy brings a wide range of experience to THRUUE, including a passion for sound research and critical analysis in both the for-profit and not-for-profit arenas. As a business consultant and project manager, Kristy has worked with the AARP Foundation, World Bank, the Department of Defense, American College of Cardiology, No Greater Sacrifice, and the Library of Congress, among others. Kristy holds a BA in Public Relations/Communication from George Mason University.
Autumn has more than 20 years of experience working with government, commercial, and nonprofit organizations, including the Department of Homeland Security, United States Holocaust Memorial Museum, University of Chicago Hospitals, and Marriott Hotels. Throughout her career, Autumn has developed a passion for helping people visually express their biggest ideas and a unique understanding of how to communicate intricate concepts into visual artifacts. Client-centered by nature, Autumn is relentless in attending to the needs of clients while embracing feedback to get to the best possible end result.
Joan is a management consultant who specializes in culture analysis, values integration, and leadership development for senior executives and managers. She has worked with companies, NGOs, communities, and nonprofits in North America, Europe, South America, Asia, Africa, and Australia and has trained over 1,000 consultants worldwide in values-based assessments and strength-based methodologies.From 1997 – 2007, Joan was the Senior Partner at Richard Barrett & Associates, which she and Richard co-founded in 1997 to support leaders in building values-driven organizations. There she was responsible for the creation and implementation of values assessment analyses, cultural transformation programs for organizations, and leadership development. She also created all of Barrett’s CTT training programs for consultants and change agents.Joan holds certifications in Cultural Transformation Tools® (CTT), Values-Based Leadership: Business Simulation, Appreciative Inquiry (Charter Member), Myers-Briggs Type Indicator (MBTI), Archetype Assessments (OTCI & PMAI), Frameworks for Change® Coaching, Game of Transformation®, Conflict Mediation, and Consultative Leadership.
Professor Zimmerman taught Decision Making and Control and Organizational Architecture at the University of Rochester Simon Business School for over 40 years. He has worked with numerous clients, including Fortune 500 companies and consulting firms, to demonstrate how the principles of organizational economics can improve a firm’s culture and eventually its performance. As an expert witness, he testifies on questions of organizational control, profitability, and performance measurement. Jerry has served on public company board of directors, and has been a visiting scholar at numerous international universities.
With over 50 published studies and books, his research has received prestigious awards from the American Accounting Association. He is a founding editor of the Journal of Accounting and Economics, one of the most highly referenced peer-reviewed journal in economics. Jerry earned a Ph.D. in Business Administration from the University of California, Berkeley, after receiving a BS in finance from the University of Colorado.
Peter DiGiammarino is a senior executive, with more than 35 years of successful experience, who develops and drives teams of growth-driven professionals to build highly successful organizations. As a member of Thruue’s Board of Directors, Peter helps provide a consistent point of accountability, set strategic focus, and provides access to resources that increase the potential for success.
Peter presently serves a dozen technology and service firms as an advisor and/or board member and has consistently helped them achieve their potential to perform and grow. He is particularly skilled at helping top teams develop and align their corporate strategy with their operations.
Previously, Peter sat on the public company boards of BTG (now L-3 Communications) and Hyperion Software (now Oracle), and on several privately financed company boards including Aquilent (financed by Warwick Capital), Compusearch Software Systems (financed by The Carlyle Group), and Touchstone Consulting Group (privately funded and now part of Computer Sciences Corporation) while in key operating roles with the companies.
Peter is an Adjunct Professor at the University of San Francisco School of Management where he teaches masters students Organization Analysis and Strategy using Manage to Lead: Seven Truths to Help You Change the World the workbook he authored while teaching OD Masters Students at American University in Washington DC.
He also serves on the Board of Advisors of the Commonwealth Honors College at the University of Massachusetts which he helped found.
Peter earned a BS in Computer Science, Economics, and Mathematics from the University of Massachusetts at Amherst and an MBA from Massachusetts Institute of Technology. Follow him on Twitter @intelliven or subscribe to his blog at www.intelliven.com.
Steve Messner has over 30 years of experience in finance, general management, operations, and strategy. He works with the top management of small and medium-sized companies to help them define their goals, develop and implement plans to achieve them, and improve profitability and cash flow, typically as a part-time CFO.His current work includes serving as the corporate development and strategic planning department of a rapidly growing $40m security company, the part-time COO/CFO of a $4m testing lab, a member of the advisory boards of a $30m IT services firm and a $15m financial modeling company, and a financial advisor to several start-up CEOs.Steve received a BA and an MS in Applied Mathematics from Harvard University, an MS in Engineering from the Massachusetts Institute of Technology, and an MBA from the Harvard Business School.