ASCO

Association of Clinical Oncology

The Challenge

Establishing an inspirational vision and setting impactful strategy as drivers of transformation at major healthcare professional association focused on research, education, and quality.

THE APPROACH

THRUUE worked with the Board of Directors, consisting of healthcare physicians, researchers, and other academic leaders to development an enterprise-wide, inspirational vision that encompassed all three of the organization’s legal entities.

Subsequently, the organization’s new CEO re-engaged THRUUE to conduct a current state assessment, facilitate the declaration of core values, and guide the Board in the creation of a new strategic plan, currently in implementation.

THRUUE brought rigor and expansive thinking discipline to lay the foundation for the organization to succeed in high-stakes, uncertain environments. Central to THRUUE’s success was our ability to make build alignment among Board leaders and staff leaders, and to leverage expertise of key stakeholder groups through strategic and broad engagement.

THE RESULT

THRUUE brought rigor and expansive thinking discipline to lay the foundation for the organization to succeed in high-stakes, uncertain environments. Central to THRUUE’s success was our ability to make build alignment among Board leaders and staff leaders, and to leverage expertise of key stakeholder groups through strategic and broad engagement.