
THE THRUUE POINT OF VIEW
Expert opinion and thought leadership on the most challenging issues facing organizational culture today.

Culture, Strategy, and Harvard Business Review
by wnichols | Mar 30, 2021
This past April, Harvard Business Review published “Culture is Not the Culprit” as its cover story.
Recognizing Dr. Philipia Hillman as THRUUE’s Vice President of Talent and Client Solutions
by wnichols | Jul 6, 2020
Recognizing Dr. Philipia Hillman as THRUUE’s Vice President of Talent and Client Solutions
We hope that America can find the collective heart, wisdom, and leadership to confront racism and inequality everywhere
by wnichols | Jun 5, 2020
We hope you will join us in listening, engaging in constructive dialogue, advocating for reform, and acting to make a positive difference, wherever you can.
Can you use the Covid crisis to become a “Learning Organization”?
by wnichols | Apr 8, 2020
If you are considering creating a culture of learning in your team or organization, COVID-19 presents an opportunity to institute new norms and behaviors previously thought impossible. Here are some ideas for organizations trying to help teams learn better and faster.
Resetting Strategy and Culture As a Result of the Coronavirus Outbreak
by wnichols | Mar 13, 2020
COVID-19 is causing markets to drop, infusing fear amongst the populace, and shutting down important convening moments across the country. We believe every organization’s culture and strategy will be tested by this pandemic.
Accomplished Private Equity and Merger and Acquisitions Executive Joins THRUUE’s Growth Advisory Board
by wnichols | Feb 21, 2020
Accomplished Private Equity and Merger and Acquisitions Executive Joins THRUUE’s Growth Advisory BoardBy Daniel ForresterIn January THRUUE announced our intention to onboard a select group of strategic advisors to help us further scale and grow. We are pleased to...
A New Year Equals New and Expanded Roles for THRUUE’s Leadership
by wnichols | Jan 8, 2020
Our clients and partners continually hear from us that effective leaders execute a critically important function: placing people in roles in which they can thrive and achieve great things.
Five Pitfalls To Avoid When Choosing Your Organization’s Core Values
by wnichols | May 25, 2019
Every week we see another company recovering from a major disruption to its business: #MeToo events, Cyberattacks, horrible customer service, privacy violations, and fraud.
How to Run a Company Retreat That Won’t Crash and Burn
by wnichols | Mar 30, 2019
Welcome to the annual company retreat — which you had hoped would refresh your company’s strategy and renew the team’s esprit de corps.
Reflecting on 2018: 6 Inspiring Ideas from Culture Gap
by wnichols | Feb 1, 2019
In THRUUE’s experience, an organization’s culture and strategy are inexorably linked. Often, when an organization fails to reach the business outcomes or impact it seeks, a gap between the organization’s strategy and culture is the reason.
Katie Camargo promoted to Vice President and Lead for THRUUE’s Healthcare and Aging Practice
by wnichols | Jan 10, 2019
Congratulations and cheers to you, Katie. Where you lead, we will follow.
Three Ideas for CEOs Communicating Strategy
by wnichols | Sep 20, 2018
Communication is the first step to shifting what employees think about the organization and how they behave in it.

THRUUE offers culture-based insights to a variety of markets, aligning business goals with human-centered solutions.
Contact Us
Washington DC Office
1200 G Street NW, Suite 800
Washington DC 20005