Resetting Strategy and Culture As a Result of the Coronavirus Outbreak

March 13, 2020

By Jame Cofran & Daniel Forrester

COVID-19 is causing markets to drop, infusing fear amongst the populace, and shutting down important convening moments across the country. We believe every organization’s culture and strategy will be tested by this pandemic.

A Guide For Leaders

COVID-19 is causing markets to drop, infusing fear amongst the populace, and shutting down important convening moments across the country. We believe every organization’s culture and strategy will be tested by this pandemic. Consider the past twenty days. Perhaps your plans forecasted revenue from large gatherings of people at conventions or annual meetings; perhaps your supply chain relied on a healthy, global workforce; perhaps your best sales came from in-person meetings. Now all of those otherwise reasonable assumptions have put your organization’s strategy, culture, and your pathway to growth, in question.

As a CEO, board member, or leader, you are leading during a time of unique circumstances. This leadership moment is occurring in an environment in which an organization’s response will be judged in real time by its customers and employees.

As a leader you are likely grappling with an interconnected set of questions about your people and your organization’s strategy:

How do we protect our employees?
How can we best continue to serve our customers during this disruption?
How long will this last?
Are our 2020 goals and plans still relevant?
Does this disruption create new/different opportunities for us?

Our Best Advice for Leaders

COVID-19 and its organizational impacts will vary; leading through times of disruption will not. As a service to our clients, friends, and leaders everywhere, we are sharing a guide with templates and tools leaders can use as they strengthen their organizational culture and reset their strategy for growth.

THRUUE offers culture-based insights to a variety of markets, aligning business goals with human-centered solutions.

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Washington DC Office
1200 G Street NW, Suite 800
Washington DC 20005

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