THRUUE POINTS BLOG

Culture and Strategy: The Bike Ride

By Daniel Forrester, CEO

We are big fans of HBR and are delighted that the cover story this month features the headline “You can’t fix culture.” Examining several mergers as examples, the article argues that culture comes along after leaders get their big ideas right and strategies come to life. The article’s introduction explains, “in every case, when the […]

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Strategy & Culture: It takes both to win

By Daniel Forrester, CEO

The interrelationship between strategy (“the choices leaders make to win”) and culture (“the way things are done around here”) can either create value or undermine success for an organization. This interrelationship demands sustained leadership and board level attention, which it too rarely receives before a problem surfaces. Take Volkswagen— the most recent example of a […]

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14 Years After 9/11, I Remain Hopeful

By Daniel Forrester, CEO

I was sitting at my desk in Cambridge, Massachusetts, working on a proposal with my colleague, John Devanney, when the first news arrived. A young coworker called from lower Manhattan moments after the first plane hit the first tower. She would be late to the office, she told John, as “debris was falling all over the […]

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Slow Summer Reading

By Daniel Forrester, CEO

What the Wright Brothers (and Sister) Teach Us About Innovation and Character Five years ago inside the Library of Congress, I was handed a tiny, black leather-bound diary open to Orville Wright’s thoughts from September 1903. Both he and Wilbur were meticulous documenters as they worked to realize their dream of flight. Holding Orville’s diary prompted […]

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The “secret sauce” in a high-performing culture

By Daniel Forrester, CEO

THRUUE has long believed that culture is the great differentiator in today’s marketplace. Every product and service is quickly proven to be a commodity, while culture can’t be copied or imported from one group to the next. You can study Zappos, Southwest Airlines, Apple, or others all you want. You can read an endless flow […]

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Three Years at the Intersection of Strategy and High-Performing Cultures

By Daniel Forrester, CEO

Three short years ago, I left the comfort of a big consulting firm to chase the dream of building my own company. At that time, I had two clients and an incredible business partner: Colonel David Sutherland. His wisdom and guidance grounded my dream in reality and got me through those long first days and […]

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With evidence comes great growth in impact investing

By Daniel Forrester, CEO

Conversations at THRUUE often revolve around growth and innovation challenges, and our frequent discussions of the growing impact investment space are no exception. Social organizations often struggle to realize their potential effectiveness and grow to scale because they have limited resources, but impact investing—as it grows in popularity—presents a potential solution to this problem. Huffington […]

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The THRUUE Study Group: Commitment to Collective and Continuous Learning

By Daniel Forrester, CEO

Information and content leaps at us from every direction. This presents a tremendous opportunity, as it makes available the latest thinking from across the world, but it also creates a challenge, as we have to work harder to filter out excess noise from critical insights. Last week, we launched the THRUUE Study Group so we […]

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Reflections on Working Virtually

By Daniel Forrester, CEO

As I write this blog post, I’m sitting halfway across the world at a co-working space in Wellington, New Zealand. My partner’s job means I often have the opportunity to travel, but the work doesn’t stop coming and I take my laptop with me wherever I go. Honesty forces me to admit I was absolute […]

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How We See Strategy

By Daniel Forrester, CEO

People often ask me: what is the most important aspect of strategy that a CEO should focus on? The answer is more complex than a single aspect. My team and I see strategy in a systematic context with a constant set of tensions that leaders can use to drive to outcomes. We have recently taken […]

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tweet with us @THRUUE

THRUUE @THRUUE
THRUUE Inc.  @THRUUE
#Culture requires conversations to flourish. New piece from @THRUUE https://t.co/FcvRvKMwic 
THRUUE Inc.  @THRUUE
Boards are on the hook for leading conversations about culture and, ultimately, holding leadership accountable. https://t.co/WVCYkgxf66 
THRUUE Inc.  @THRUUE
We applaud the #NHL in the development of their "Declaration of Principles" - #values drive incredible #behavior https://t.co/w1ZDVXmurM 
THRUUE Inc.  @THRUUE
Reflections on 9/11 from @dpforrester "...we would measure the rest of our days from the horror of that morning." https://t.co/eVGzHslQ3Z 

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