We’re now a part of TiER1 Performance!

We are excited to announce we’re joining forces with TiER1 Performance. We’ve been an established consultancy expert partnering with CEOs, C-suites, and boards to set their strategy and shift their culture to grow and achieve greater business and social impact for many years. We saw an opportunity to grow that impact even more which led to this collaboration.

We will fully integrate with TiER1 Performance to provide broader services to our clients. TiER1 Performance specializes in strategy activation through people with custom solutions ranging from change and transformation to employee experience and learning & performance.

We were founded by Daniel Patrick Forrester in 2012 when he saw an innovative opportunity to align CEOs, leadership teams, and boards by intentionally connecting business strategy to organizational culture. Since then, we’ve continued building experience serving clients across a variety of sectors including professional services firms, professional and trade associations, and healthcare organizations. We also have a track record of serving commercial and private equity firms by anticipating and then alleviating the culture clashes that often lower the realized value of M&A transactions. THRUUE’s client partnerships include Labcorp, AARP, Johns Hopkins Medicine, the American Society of Association Executives, the American Society of Clinical Oncology, and many more.

Anyone who has worked with us knows we value client relationships above all else. Our work will continue without any disruption. We’ll continue to deliver value, results, and the people-focused solutions that our clients have come to expect. We look forward to a bright future ahead together.