We’re now a part of TiER1 Performance!

We are excited to announce we’re joining forces with TiER1 Performance. We’ve been an established consultancy expert partnering with CEOs, C-suites, and boards to set their strategy and shift their culture to grow and achieve greater business and social impact for many years. We saw an opportunity to grow that impact even more which led to this collaboration.
“For the last 11 years we have been partnering with clients to align strategy, culture, and leadership to build healthy, high-performance organizations,” shares Jame Cofran, THRUUE’s CEO. “We were attracted to TiER1 because of our shared vision, values, and purpose. The complementary services both of our companies offer will enable us to deliver even more value to more leaders and organizations.”

We will fully integrate with TiER1 Performance to provide broader services to our clients. TiER1 Performance specializes in strategy activation through people with custom solutions ranging from change and transformation to employee experience and learning & performance.

“We know the power that aligning culture and strategy has on an organization’s business performance, which is why we have always valued it in bringing strategy to life,” shares Greg Harmeyer, CEO of TiER1 Performance. “We were attracted to THRUUE’s history of accelerating business results for clients. THRUUE’s differentiator is their ability to measure an organization’s culture and shape solutions informed by data. We see significant potential by combining our organizations’ services for many of the clients we collectively serve.”

We were founded by Daniel Patrick Forrester in 2012 when he saw an innovative opportunity to align CEOs, leadership teams, and boards by intentionally connecting business strategy to organizational culture. Since then, we’ve continued building experience serving clients across a variety of sectors including professional services firms, professional and trade associations, and healthcare organizations. We also have a track record of serving commercial and private equity firms by anticipating and then alleviating the culture clashes that often lower the realized value of M&A transactions. THRUUE’s client partnerships include Labcorp, AARP, Johns Hopkins Medicine, the American Society of Association Executives, the American Society of Clinical Oncology, and many more.

Anyone who has worked with us knows we value client relationships above all else. Our work will continue without any disruption. We’ll continue to deliver value, results, and the people-focused solutions that our clients have come to expect. We look forward to a bright future ahead together.